Target Market and Target Audience – Difference

Target market is a very broad distinction made on the basis of age or region. The Demographics for Target Market are easily differentiable. This term is used for major products and services. Target audience on the…

June 25, 2015
Putting the Maggi row to a pure rest

Putting the Maggi row to a pure rest

We at WhiteSparrow are intrigued to find the secret of staying immune to the banning spree for years. Still safe from the authorities, our desi keeps rocking !

June 24, 2015

What is a Perceived Value of a Brand

Real value is how much it cost to produce the product. Perceived value is the cost the customers are made to believe the product is worth using extensive marketing techniques. Public opinion about the product and…

June 17, 2015

Act before it’s too late – work on your social media strategy

Social media services are the buzzword in town. Nowadays if you want to increase your sales and market your product to the masses then you ought to make use of social media. It’s very important to…

June 12, 2015
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