Month: August 2015
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What is an Interstitial Ad ?
These are advertisements which pop up between two content pages on the web. This is a form of interruption marketing where the consumer’s present flow is interrupted and her attention is distracted towards the Interstitial ad. These ads can be perceived negatively if the context and campaign are not planned to be in the consumer’s…
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Tips for Efficient Content Marketing
Truly, Content Marketing has come a long way, and is now serving as a very effective tool in the field of product and service marketing. However, one needs to understand that not all content sells, and even if it sells, doesn’t add value to the campaign. In order to make your content marketing more efficient, one needs to…
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Why worry about Marketing Automation ?
Marketing automation is a broad platform which includes software platforms and technologies (like analytics) designed for marketing departments to help develop a lead generation strategy. It contains the basic tools you need to create a campaign on multiple on-line channels (such as email, social media, websites etc.) and automate repetitive tasks. We can draw an…
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Things to consider while choosing your Advertising Agency
Anybody who wants to sell its product or its service must be aware of the marketing mix of 4Ps – Product, Place, Price and Promotion. One of the most essential elements of marketing is Promotion. In order to make your product popular and known in the eyes of consumer it’s very important to promote your product efficiently. In…
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Role of Context in Content
Content is a piece of information that exists for the purpose of being engaged with and shared. It includes blogs, videos, social media posts, photos, slideshows or podcasts. Content plays a very important role in a successful campaign. Now If you own a restaurant, you wouldn’t want to send a coupon for a Butter Chicken…
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How is Facebook the Undisputed Leader in User Engagement ?
It takes time and effort to reach to a level where Facebook has reached. In order to retain the consumers, one needs to follow a mix of strategies which Facebook has clearly adopted. Following are few of the principles and strategies which Facebook has made use of in order to become an Undisputed Leader in User Engagement…
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Why move to Inbound Marketing?
What does Inbound really means? Instead of the push technique used by Outbound marketing methods of buying ads & email lists and hopelessly waiting for leads, Inbound marketing uses the Pull technique which focuses on creating quality content that pulls people toward your company and product in such a way that they want to be…