What is an Interstitial Ad ?

These are advertisements which pop up between two content pages on the web. This is a form of interruption marketing where the consumer’s present flow is interrupted and her attention is distracted towards the Interstitial ad….

August 25, 2015

Tips for Efficient Content Marketing​

Truly, Content Marketing has come a long way, and is now serving as a very effective tool in the field of product and service marketing. However, one needs to understand that not all content sells, and even if…

August 20, 2015
Marketing Automation

Why worry about Marketing Automation ?

Marketing automation is a broad platform which includes software platforms and technologies (like analytics) designed for marketing departments to help develop a lead generation strategy. It contains the basic tools you need to create a campaign…

August 18, 2015

Things to consider while choosing your Advertising Agency

Anybody who wants to sell its product or its service must be aware of the marketing mix of 4Ps – Product, Place, Price and Promotion. One of the most essential elements of marketing is Promotion. In order to…

August 14, 2015

Role of Context in Content

Content is a piece of information that exists for the purpose of being engaged with and shared. It includes blogs, videos, social media posts, photos, slideshows or podcasts. Content plays a very important role in a…

August 11, 2015

How is Facebook the Undisputed Leader in User Engagement ?

It takes time and effort to reach to a level where Facebook has reached. In order to retain the consumers,  one needs to follow a mix of strategies which Facebook has clearly adopted. Following are few…

August 6, 2015

Why move to Inbound Marketing?

What does Inbound really means? Instead of the push technique used by Outbound marketing methods of buying ads & email lists and hopelessly waiting for leads, Inbound marketing uses the Pull technique which focuses on creating…

August 4, 2015
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