Reclining Attention Span of the Virtual Audience

Reclining Attention Span of the Virtual Audience

Day-after recall test ? More Like the Hour-After Recall Test! Gen Y comprises of 70% of the virtual audience and 85% of them are ferociously active! Concepts like Day-After Recall test fail in the virtual and…

September 29, 2015

Why is Contextual Branding a New Age Technique?

During the initial days of Online advertising, the first advertiser chose where and when his ads will be displayed without considering the context of the webpage. This is similar to how newspaper advertisements work. That was…

September 24, 2015
7 Image File Formats Unraveled

7 Image File Formats Unraveled

In order to deliver your work in the most effective manner, it is very important to learn the art of sending it in the right format. Choosing the right format for delivery of your artistic piece…

September 21, 2015

What is Banner Blindness ?

Banner blindness is a phenomenon in web usability where visitors to a website subconsciously ignore banner-like information, even when banners contain information visitors are actively seeking. This is also called ad-blindness or banner noise. This term was…

September 15, 2015

Elements of a Great Social Media Post

Social Media nowadays is indeed the Talk of the Town, small as well as large businesses are making use of it as it has the power of creating synergy. However, many are not aware of the…

September 10, 2015

Vector Images vs Raster Images

All Images existing on the faces of earth have only 2 basic unit cells: Pixels or Dots.  Vector Images have their Key element as Dots, hence they offer Infinite zoom without Blur. These can be re-sized without compromising quality and are…

September 8, 2015

Co-Branding Strategy, boon or bane ?

Co-Branding is a product specific strategy. It is a marketing partnership between at least two different companies, and hence brands, of goods or services. Only a strategy that gives equal weightage to both brands without disturbing their individuality is a boon.  For…

September 3, 2015

Marketing and Branding Techniques Uplifting Sports in India

India has proved itself in the field of sports, not only in Cricket but also in Badminton, Tennis, Football, Kabbadi and Hockey. The credit goes to the players as well as the Sports Federation of India….

September 1, 2015
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