Month: November 2015
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Role of an Informative Animated Character
Animation is the new thing! Short explainer clips are being used by all up and coming businesses to increase their outreach and penetrate into new markets. But even if you don’t have the time or resources to create a film, you can always have an animated character (or Mascot) which depicts your brand in a…
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Difference between Marketing and Branding
In today’s world, where there is cut throat competition, it has become very important to market your product and eventually brand it in the eyes of the consumer. In order to increase your sales and realize profits, it is more and more important to use tools such as advertisement and promotion. There are two very…
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Data-Usage-Friendly Alternative by Facebook: Slideshow Ads
Emerging Markets are leading in responding to Video Ads on Facebook (Nigeria 45%, Kenya 37%, Saudi Arabia 35%). However, these markets mostly access Facebook via 2G connections making the act of buffering highly time consuming and a leading cause of hopping off the ads. To keep their largest markets hooked, Facebook recently launched Slideshow Ads: A combination of 5-7…
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8 of our favorite Visual Communication Styles
Communication is one of the most important parts in any business. In order to succeed in any field one needs to practice clear and crisp communication from both end. Communication has played a significant role in every era whether it was in the form of pictures, symbols and very recently in the form of language.…
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History of Fonts | Times New Roman
All the 90s internet fans have a strange affinity towards this particular font. While Comic Sans became loved for being fun & cool, Times New Roman advocated Professionalism and Seriousness. TNR gets its name from the Times of London, the British newspaper in which it was invented by typographer, Stanley Morison. You’ll notice…
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Major Role of Sketching in Design Inspiration
5 Major Roles of Sketching in Design Inspiration According to Wikipedia, a sketch is “a rapidly executed freehand drawing that is not usually intended as a finished work.” But, over the past few decades the most common example of excellent sketch work are comics which keep its readers hooked on to them. This makes it…
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Steps to Create a Sensational CTA Copy
We agree that holistic factors like Color, Size and Shape of the CTA button are important as they please the eye but the Copy that leads to the button plays its role too. So, how can you write an effective CTA Copy? Just follow these steps: -Ask yourself “What is the end aim of…