Role of an Informative Animated Character

Role of an Informative Animated Character

Animation is the new thing! Short explainer clips are being used by all up and coming businesses to increase their outreach and penetrate into new markets.  But even if you don’t have the time or resources…

November 28, 2015
Difference between Marketing and Branding

Difference between Marketing and Branding

In today’s world, where there is cut throat competition, it has become very important to market your product and eventually brand it in the eyes of the consumer. In order to increase your sales and realize…

November 26, 2015

Data-Usage-Friendly Alternative by Facebook: Slideshow Ads

Emerging Markets are leading in responding to Video Ads on Facebook (Nigeria 45%, Kenya 37%, Saudi Arabia 35%). However, these markets ​mostly access Facebook via 2G connections making the act of buffering highly time consuming and a leading cause…

November 20, 2015
Visual Communication Styles

8 of our favorite Visual Communication Styles

Communication is one of the most important parts in any business. In order to succeed in any field one needs to practice clear and crisp communication from both end. Communication has played a significant role in…

November 18, 2015

History of Fonts | Times New Roman

All the 90s internet fans have a strange affinity towards this particular font. While Comic Sans became loved for being fun & cool, Times New Roman advocated Professionalism and Seriousness.   TNR gets its name from…

November 11, 2015

Major Role of Sketching in Design Inspiration

5 Major Roles of Sketching in Design Inspiration According to Wikipedia, a sketch is “a rapidly executed freehand drawing that is not usually intended as a finished work.” But, over the past few decades the most…

November 8, 2015

Steps to Create a Sensational CTA Copy

We agree that holistic factors like Color, Size and Shape of the CTA button are important as they please the eye but the Copy that leads to the button plays its role too.  So, how can…

November 6, 2015
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