Month: April 2018
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The benefits of using Instagram for business
Practically, 90% of the brands in the world have an Instagram account. Most brands also have a substantial following. Using Instagram for business is a popular choice these days, but why? People respond better to the visuals than anything else. And Instagram being the most visual social media platform leads the pack. Brands are pouring…
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How to use Facebook ads to target users
Facebook advertising is a boon if used correctly. For beginners or those who have just realised the potential of FB ads, here is a handy guide. FB allows its users to create ad campaigns and target a specific group of people. Most people use the Ad Manager to keep a track of their campaigns and…
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The Moleskine smart writing set v/s the Neo Smartpen
For writers who write with a pen and type on their trusty computers, working on both the mediums can sometimes be tedious. Therefore, using a smart writing set which includes a smart pen is a must! The most popular smart pens in the market are the Moleskine Pen+ and the Neo Smartpen N2. Both the…
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Facebook Analytics: The Data goldmine you didn’t know you need.
Facebook Analytics offers an opportunity for the brands to delve deeper and understand their audience; what they want and how they react to the existing content. If used correctly, this information can help the brands create better content and present it in a format preferred by their audience. The “Insights” tab on your Facebook page…
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What’s the grid-style picture in Instagram?
You may have seen brands, influencers, and pro Instagrammers upload one picture that is broken up into squares. So what is this exactly? The grid style picture can be created using one of the apps on your phone. This is especially useful for brands that launch new products. The grid style upload allows them to…
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Mastering the art of digital technology so that your business doesn’t get left behind.
In the age of cutting-edge technology, some businesses are still behind in digital marketing. They might have mastered the traditional marketing techniques, but digital marketing is a whole new play. To create a space for yourself in the online marketplace, here is what you need to do. Google’s My Business Listing Using the Google’s My…