Month: January 2019

  • The pros and cons of cross-posting on social media platforms

    The pros and cons of cross-posting on social media platforms

    Cross-posting has become the norm these days. Brands are present across all social media platforms. Cross-posting means creating content and posting the same content on all the social media platforms. As with everything, there are people who support both the sides. And there are a great many pros and cons of cross-posting. Here, we will…

  • The most high-impact ad campaigns of 2018

    The most high-impact ad campaigns of 2018

    The digital marketing platform is rapidly expanding in India. There are so many opportunities to tell stories and create something new and different. The demographics in India are diverse with many different markets to appeal to with ad campaigns. Over the years, the best way to connect with the audience has been via video advertisement,…