The pros and cons of cross-posting on social media platforms

The pros and cons of cross-posting on social media platforms

Cross-posting has become the norm these days. Brands are present across all social media platforms. Cross-posting means creating content and posting the same content on all the social media platforms. As with everything, there are people…

January 11, 2019
The most high-impact ad campaigns of 2018

The most high-impact ad campaigns of 2018

The digital marketing platform is rapidly expanding in India. There are so many opportunities to tell stories and create something new and different. The demographics in India are diverse with many different markets to appeal to…

January 11, 2019
How to use Social Media wisely?

How to use Social Media wisely?

Our daily lives revolve around social media, no matter what platform we use. We wake up, check for the updates, post an update or scroll mindlessly through articles, pictures, and status. So it comes as no…

November 27, 2018
Whatsapp launches stickers

Whatsapp launches stickers

Have you recently received a notification on your Whatsapp indicating that someone has sent you a “sticker”? Well, looks like your Whatsapp has updated too and now includes the ability to send and receive stickers. This…

November 27, 2018
How to find and retain new customers online?

How to find and retain new customers online?

As a new business owner in this rapidly changing digital world, your to-do list can be exhausting. After figuring out which social media platforms work the best for you, the next step would be to find…

October 29, 2018
Marketing in the digital age: Which social media platforms should your business embrace?

Marketing in the digital age: Which social media platforms should your business embrace?

Whether we’re shopping for fruits, a new outfit for a wedding or a TV set, social media has changed the way we buy things. With a one-click access to the world, it’s a great time to…

October 15, 2018
Why is it important to have the right domain name for your company

Why is it important to have the right domain name for your company

Much like a person’s name and surname, a company’s company name and domain name are extremely important. It is important to have a domain name that is similar to your company’s name or close to it….

September 20, 2018
Choosing between Google Adwords and Facebook Ads

Choosing between Google Adwords and Facebook Ads

Is social media advertising a part of your advertising strategy? Then you probably wonder whether to invest time and efforts into Google Adwords or Facebook Ads. Both the mediums have a reach of hundreds to thousands. None can…

August 16, 2018
6 analytics tools to keep your Instagram business account on track

6 analytics tools to keep your Instagram business account on track

Data analytics has quickly become an integral part of any brand’s social media strategy. And it’s not just the number of followers a brand has, the type, quality, and volume of engagement also matters. This is…

August 16, 2018