Portrait Photography

Portrait photography for budding photographers

‘Portraiture’ is the art of capturing the personality in a better way than a person existing with one. The term itself means portraying the person, group of people or any phenomena which beautifies the backdrops using lights, depicting…

March 26, 2019
Importance of Video Marketing

Importance of Video Marketing

With the passage of time, marketing has evolved like never before. With transformational techniques used in businesses, there is a major evolution in the marketing tactics. Traditional approaches to product marketing are taking a backseat and newer,…

March 23, 2019
Content writing

5 Tools to make you a better Content Writer

Do you write blog posts and articles for websites? You must have realized how much effort and time goes into the Research, Planning and the actual process of Writing to come out with something worth reading.  There are so many things to…

February 21, 2019
The pros and cons of cross-posting on social media platforms

The pros and cons of cross-posting on social media platforms

Cross-posting has become the norm these days. Brands are present across all social media platforms. Cross-posting means creating content and posting the same content on all the social media platforms. As with everything, there are people…

January 11, 2019
The most high-impact ad campaigns of 2018

The most high-impact ad campaigns of 2018

The digital marketing platform is rapidly expanding in India. There are so many opportunities to tell stories and create something new and different. The demographics in India are diverse with many different markets to appeal to…

January 11, 2019
How to use Social Media wisely?

How to use Social Media wisely?

Our daily lives revolve around social media, no matter what platform we use. We wake up, check for the updates, post an update or scroll mindlessly through articles, pictures, and status. So it comes as no…

November 27, 2018
Whatsapp launches stickers

Whatsapp launches stickers

Have you recently received a notification on your Whatsapp indicating that someone has sent you a “sticker”? Well, looks like your Whatsapp has updated too and now includes the ability to send and receive stickers. This…

November 27, 2018
How to find and retain new customers online?

How to find and retain new customers online?

As a new business owner in this rapidly changing digital world, your to-do list can be exhausting. After figuring out which social media platforms work the best for you, the next step would be to find…

October 29, 2018
Marketing in the digital age: Which social media platforms should your business embrace?

Marketing in the digital age: Which social media platforms should your business embrace?

Whether we’re shopping for fruits, a new outfit for a wedding or a TV set, social media has changed the way we buy things. With a one-click access to the world, it’s a great time to…

October 15, 2018