Importance of Video Marketing

Importance of Video Marketing

With the passage of time, marketing has evolved like never before. With transformational techniques used in businesses, there is a major evolution in the marketing tactics. Traditional approaches to product marketing are taking a backseat and newer,…

March 23, 2019
The pros and cons of cross-posting on social media platforms

The pros and cons of cross-posting on social media platforms

Cross-posting has become the norm these days. Brands are present across all social media platforms. Cross-posting means creating content and posting the same content on all the social media platforms. As with everything, there are people…

January 11, 2019
The most high-impact ad campaigns of 2018

The most high-impact ad campaigns of 2018

The digital marketing platform is rapidly expanding in India. There are so many opportunities to tell stories and create something new and different. The demographics in India are diverse with many different markets to appeal to…

January 11, 2019
How to use Social Media wisely?

How to use Social Media wisely?

Our daily lives revolve around social media, no matter what platform we use. We wake up, check for the updates, post an update or scroll mindlessly through articles, pictures, and status. So it comes as no…

November 27, 2018
Whatsapp launches stickers

Whatsapp launches stickers

Have you recently received a notification on your Whatsapp indicating that someone has sent you a “sticker”? Well, looks like your Whatsapp has updated too and now includes the ability to send and receive stickers. This…

November 27, 2018
Marketing in the digital age: Which social media platforms should your business embrace?

Marketing in the digital age: Which social media platforms should your business embrace?

Whether we’re shopping for fruits, a new outfit for a wedding or a TV set, social media has changed the way we buy things. With a one-click access to the world, it’s a great time to…

October 15, 2018
Why is it important to have the right domain name for your company

Why is it important to have the right domain name for your company

Much like a person’s name and surname, a company’s company name and domain name are extremely important. It is important to have a domain name that is similar to your company’s name or close to it….

September 20, 2018
6 analytics tools to keep your Instagram business account on track

6 analytics tools to keep your Instagram business account on track

Data analytics has quickly become an integral part of any brand’s social media strategy. And it’s not just the number of followers a brand has, the type, quality, and volume of engagement also matters. This is…

August 16, 2018
How can new brands make a lasting impression?

How can new brands make a lasting impression?

As a new brand, your biggest struggle is to create connections with the customer. You want to create a fantastic first impression on the customers so they remember your brand. But how do you actually do…

July 20, 2018
Boost your ranking on Google with these simple but effective steps

Boost your ranking on Google with these simple but effective steps

Google searches have become a benchmark for measuring the success of any website on the internet. This is why it’s incredibly important to make sure your Google page ranking is perfect. This can be made possible…

July 13, 2018
How to make sure your website ranks well on Google

How to make sure your website ranks well on Google

A good Google ranking is essential to make sure your website is visible to the right audience. That’s why your website must include all the essential factors to get a higher ranking in Google search results….

June 4, 2018
Social media trends

5 new social media features that need to be added to your social media strategy today

A social media strategy is as integral to any organization or business as a solid HR policy or an advertising strategy. It is impossible to conduct business without some sort of path that includes social media….

May 21, 2018