The emergence of Whatsapp Business

The emergence of Whatsapp Business

WhatsApp, with just one stroke of genius, has transformed the small and medium business sector! Business owners can download it for free and use it as a means to keep in touch with their customer base…

February 6, 2018
The glitch effect in Graphic Designing

The glitch effect in Graphic Designing

Among the rapidly changing graphic design trends, the glitch effect seems to have caught the creative community’s fancy. The glitch effect is essentially a corrupted image, where the picture is distorted by various colored layers or…

January 27, 2018
One trick to increase your brand’s social media standing

One trick to increase your brand’s social media standing

Social media is a vital marketing tool for companies today. A brand’s online behavior determines how popular it is with customers online. It is not difficult to increase a brand’s social media standing. All they require…

January 20, 2018
Is product photography necessary for a brand?

Is product photography necessary for a brand?

For brands that rely heavily on marketing their products online, product photography is something they must invest in. This is the first glimpse of the products for the customers. Product photography does not mean taking pictures…

January 16, 2018
What does “Call To Action” exactly mean?

What does “Call To Action” exactly mean?

Social media professionals often use the term “Call to Action”. Call to action means that a brand or company wants to create something on social media or their website which will prompt the user to take…

January 5, 2018
Hashtags on Instagram get a whole new upgrade

Hashtags on Instagram get a whole new upgrade

Instagram is changing the way marketers use Instagram to reach out to their customers or keep track of the brand’s engagement. Although not released to the general public, Instagram is testing its new feature that allows the users to follow hashtags and similarly follow a person or…

November 29, 2017
Facebook stories in an all-new avatar

Facebook stories in an all-new avatar

Facebook recently announced the merging of Messenger and Facebook Stories to make them accessible on both the platforms. This will help Facebook compete with Snapchat stories by presenting a coherent stories feature. However, the individual camera frames will be different depending on the platform…

November 22, 2017
What is the Sunny 16 rule

What is the Sunny 16 rule?

The Sunny 16 Rule is a way to ensure correct exposure during daylight without using camera’s meter. On a sunny day set aperture to f/16 and shutter speed to the reciprocal of the ISO for a…

June 5, 2017
Do you know about Crowdsourced Content

Do you know about Crowdsourced Content?

In layman terms, crowdsourced content simply means content that has been produced based on the ideas and opinions of “real” users. With a simple process of asking the real end users, crowdsourced content helps brand lifting by emphasizing…

April 25, 2017