A tale of the importance of online reviews with numbers

A tale of the importance of online reviews with numbers

Do you think online reviews don’t impact your business? Well, you are heading in the wrong direction. About 92% of the users read online reviews. That means it might be time to update your Yelp, Zomato,…

February 6, 2018
WSC_Chipnote Prosumers


A Prosumer, short for Professional Consumer, is a more educated and aware consumer that may require more advanced features than standard consumers. But with the advent of Social Media, Prosumers now are “product and brand advocates.” Rather than…

October 7, 2015
Reclining Attention Span of the Virtual Audience

Reclining Attention Span of the Virtual Audience

Day-after recall test ? More Like the Hour-After Recall Test! Gen Y comprises of 70% of the virtual audience and 85% of them are ferociously active! Concepts like Day-After Recall test fail in the virtual and…

September 29, 2015

Why is Contextual Branding a New Age Technique?

During the initial days of Online advertising, the first advertiser chose where and when his ads will be displayed without considering the context of the webpage. This is similar to how newspaper advertisements work. That was…

September 24, 2015

Co-Branding Strategy, boon or bane ?

Co-Branding is a product specific strategy. It is a marketing partnership between at least two different companies, and hence brands, of goods or services. Only a strategy that gives equal weightage to both brands without disturbing their individuality is a boon.  For…

September 3, 2015

What is an Interstitial Ad ?

These are advertisements which pop up between two content pages on the web. This is a form of interruption marketing where the consumer’s present flow is interrupted and her attention is distracted towards the Interstitial ad….

August 25, 2015
Marketing Automation

Why worry about Marketing Automation ?

Marketing automation is a broad platform which includes software platforms and technologies (like analytics) designed for marketing departments to help develop a lead generation strategy. It contains the basic tools you need to create a campaign…

August 18, 2015

Why move to Inbound Marketing?

What does Inbound really means? Instead of the push technique used by Outbound marketing methods of buying ads & email lists and hopelessly waiting for leads, Inbound marketing uses the Pull technique which focuses on creating…

August 4, 2015

What is Societal Marketing ?

This term was coined in 1972 but wasn’t used much up until recently​. It is a midway between doing business and giving back to the society. These campaigns focus not only on customer satisfaction but also…

July 21, 2015

What is Brand Loyalty?

Why are some consumers loyal to one brand of a particular product? It is mostly that brand’s perception in the market. A consumer perceives it as being a better product among the choices available. Brand loyalty…

July 14, 2015

Target Market and Target Audience – Difference

Target market is a very broad distinction made on the basis of age or region. The Demographics for Target Market are easily differentiable. This term is used for major products and services. Target audience on the…

June 25, 2015

What is a Perceived Value of a Brand

Real value is how much it cost to produce the product. Perceived value is the cost the customers are made to believe the product is worth using extensive marketing techniques. Public opinion about the product and…

June 17, 2015