Should you or should you not post about the trending topics on your social media business account?

As a brand, a question that is quite difficult to answer is whether to comment or not on the trending topics. The first thing to consider is relevance. Is the topic relevant to your brand? Can…

May 7, 2018

The Moleskine smart writing set v/s the Neo Smartpen

For writers who write with a pen and type on their trusty computers, working on both the mediums can sometimes be tedious. Therefore, using a smart writing set which includes a smart pen is a must!…

April 20, 2018
What does “Call To Action” exactly mean?

What does “Call To Action” exactly mean?

Social media professionals often use the term “Call to Action”. Call to action means that a brand or company wants to create something on social media or their website which will prompt the user to take…

January 5, 2018
Do you know about Crowdsourced Content

Do you know about Crowdsourced Content?

In layman terms, crowdsourced content simply means content that has been produced based on the ideas and opinions of “real” users. With a simple process of asking the real end users, crowdsourced content helps brand lifting by emphasizing…

April 25, 2017
Campaign in local language VS Campaign in global Language

Campaign in local language VS Campaign in global Language

The sole reason of conducting campaigns is primarily to get your message heard, to mobilize more people towards your organisation, to influence decision-makers, to educate the general masses and lastly to create an overall image for your…

December 14, 2016
Content Marketers, Do you really need an Editorial Calendar

What is an Editorial Calendar?

An editorial calendar is a road map for timely content generation, it provides you with a bird’s-eye-view of your content strategy. It helps define the kind of content to create, which topics to cover, which areas…

December 15, 2015

Steps to Create a Sensational CTA Copy

We agree that holistic factors like Color, Size and Shape of the CTA button are important as they please the eye but the Copy that leads to the button plays its role too.  So, how can…

November 6, 2015

Role of Context in Content

Content is a piece of information that exists for the purpose of being engaged with and shared. It includes blogs, videos, social media posts, photos, slideshows or podcasts. Content plays a very important role in a…

August 11, 2015
Copywriting Vs Content Writing

Copywriting Vs Content Writing

Copywriting, an advertising term in nutshell means a promotional copy which coaxes a reader to take an action or is intended to sell a product talking about the greatness of the brand. On the other hand,  Content…

May 23, 2015
Difference between Article and Blog

Difference between Article and Blog

With the wide accesses to internet we have, we sometimes get stuck in the terminologies of the new trends that have evolved with the increased use of internet. In many such jargons, the most commonly confused…

January 2, 2015