Do you know about Crowdsourced Content

Do you know about Crowdsourced Content?

In layman terms, crowdsourced content simply means content that has been produced based on the ideas and opinions of “real” users. With a simple process of asking the real end users, crowdsourced content helps brand lifting by emphasizing…

April 25, 2017
Campaign in local language VS Campaign in global Language

Campaign in local language VS Campaign in global Language

The sole reason of conducting campaigns is primarily to get your message heard, to mobilize more people towards your organisation, to influence decision-makers, to educate the general masses and lastly to create an overall image for your…

December 14, 2016
Content Marketers, Do you really need an Editorial Calendar

What is an Editorial Calendar?

An editorial calendar is a road map for timely content generation, it provides you with a bird’s-eye-view of your content strategy. It helps define the kind of content to create, which topics to cover, which areas…

December 15, 2015

Steps to Create a Sensational CTA Copy

We agree that holistic factors like Color, Size and Shape of the CTA button are important as they please the eye but the Copy that leads to the button plays its role too.  So, how can…

November 6, 2015

Role of Context in Content

Content is a piece of information that exists for the purpose of being engaged with and shared. It includes blogs, videos, social media posts, photos, slideshows or podcasts. Content plays a very important role in a…

August 11, 2015
Copywriting Vs Content Writing

Copywriting Vs Content Writing

Copywriting, an advertising term in nutshell means a promotional copy which coaxes a reader to take an action or is intended to sell a product talking about the greatness of the brand. On the other hand,  Content…

May 23, 2015
Difference between Article and Blog

Difference between Article and Blog

With the wide accesses to internet we have, we sometimes get stuck in the terminologies of the new trends that have evolved with the increased use of internet. In many such jargons, the most commonly confused…

January 2, 2015