How to capitalize on Negative Space in Photography

White Space in Photography, more popular as Negative Space, is a concept that has been used in Art & Sculptures for many years now. As Per Contemporary definition, Negative Space is the region that surrounds the main subject (or…

October 31, 2015

How to Capitalise on Social Media for Product Launch

Launching your Product effectively is so much easier, thanks to Social Media! Different Social Media Channels cater to different industries. So how can you get the most of your Launch campaign through different channels? Facebook: Caters to…

October 21, 2015
Is Flat Design an Element of Futuristic UI

Is Flat Design an Element of Futuristic UI?

No, it in no way means your design is boring. But this is a great instance of going back to our Digital Roots, if we may!    Flat Design is a Web Interface that is making…

October 15, 2015
WSC_Chipnote Prosumers


A Prosumer, short for Professional Consumer, is a more educated and aware consumer that may require more advanced features than standard consumers. But with the advent of Social Media, Prosumers now are “product and brand advocates.” Rather than…

October 7, 2015
Reclining Attention Span of the Virtual Audience

Reclining Attention Span of the Virtual Audience

Day-after recall test ? More Like the Hour-After Recall Test! Gen Y comprises of 70% of the virtual audience and 85% of them are ferociously active! Concepts like Day-After Recall test fail in the virtual and…

September 29, 2015

Why is Contextual Branding a New Age Technique?

During the initial days of Online advertising, the first advertiser chose where and when his ads will be displayed without considering the context of the webpage. This is similar to how newspaper advertisements work. That was…

September 24, 2015

What is Banner Blindness ?

Banner blindness is a phenomenon in web usability where visitors to a website subconsciously ignore banner-like information, even when banners contain information visitors are actively seeking. This is also called ad-blindness or banner noise. This term was…

September 15, 2015

Vector Images vs Raster Images

All Images existing on the faces of earth have only 2 basic unit cells: Pixels or Dots.  Vector Images have their Key element as Dots, hence they offer Infinite zoom without Blur. These can be re-sized without compromising quality and are…

September 8, 2015

Co-Branding Strategy, boon or bane ?

Co-Branding is a product specific strategy. It is a marketing partnership between at least two different companies, and hence brands, of goods or services. Only a strategy that gives equal weightage to both brands without disturbing their individuality is a boon.  For…

September 3, 2015

What is an Interstitial Ad ?

These are advertisements which pop up between two content pages on the web. This is a form of interruption marketing where the consumer’s present flow is interrupted and her attention is distracted towards the Interstitial ad….

August 25, 2015
Marketing Automation

Why worry about Marketing Automation ?

Marketing automation is a broad platform which includes software platforms and technologies (like analytics) designed for marketing departments to help develop a lead generation strategy. It contains the basic tools you need to create a campaign…

August 18, 2015

Role of Context in Content

Content is a piece of information that exists for the purpose of being engaged with and shared. It includes blogs, videos, social media posts, photos, slideshows or podcasts. Content plays a very important role in a…

August 11, 2015