What are Facebook Canvas Ads

What are Facebook Canvas Ads?

Canvas Ads are a recently introduced ad experience for Facebook users. Previous to this new technique, when a person used to click on an ad in their News Feed, they were directed to mobile websites that…

April 19, 2016
Basics of Facebook Live

Basics of Facebook Live

Facebook Live allows a person to stream live videos and share it with the other users. Competing with other major live streaming features of rival applications, Facebook started this live streaming option in August 2015 for…

April 12, 2016
What is Geotagging on Instagram?

What is Geotagging on Instagram?

Geotagging is the process where one adds geographical identification to various media such as photographs, videos, websites, etc. So when you view a geotagged photograph or video, you can find out where the photo or video…

April 4, 2016
How will Instagram's updated Algorithm impact you

How will Instagram’s updated Algorithm impact you?

Turning their sails in the right direction according to the winds, Instagram has recently updated their algorithm to give more power to their website interface. The website now has a notification tab and Discover People option….

March 30, 2016
What is Die Cut Designing?

What is Die Cut Designing?

Die-cuts are areas of any design that are partially or totally cut, shaped, or cut-out in many shapes. The “die” is a metallic blade that punches out the required shape. This activity is usually done after…

March 10, 2016
How important is Visual Hierarchy in Graphic Design

How important is Visual Hierarchy in Graphic Design?

Immensely! Visual hierarchy is the structure of content in a particular design. The final purpose of a design is to communicate ideas visually to a particular set of audience. When you’re working with diverse graphic elements…

February 25, 2016
Temperature Matters! Know more about Warm & Cool Colors

Warm Colors vs Cool Colors

Warm Colors are the ones that remind you of heat and warmth, like reds, yellows, oranges, etc. These colors tend to feel cozier, friendlier, and more cheerful. You can introduce more warm tones to a picture…

February 10, 2016
Do you need a Design Brief?

What do we mean by a Design Brief?

A Design Brief is a document that is provided by a party looking for design solutions to an agency or independent designer. This document is focused on the desired results of the design and not on…

January 9, 2016
Content Marketers, Do you really need an Editorial Calendar

What is an Editorial Calendar?

An editorial calendar is a road map for timely content generation, it provides you with a bird’s-eye-view of your content strategy. It helps define the kind of content to create, which topics to cover, which areas…

December 15, 2015
Virtual Reality the Next Big Thing

Is Virtual Reality the Next Big Thing?

Wiith Nokia taking the lead in Virtual reality with the recently launched VR Camera, which can be considered both as Brand rejuvenation idea or simple technological advancement, the debate of VR is back!    After Facebook…

December 4, 2015
Role of an Informative Animated Character

Role of an Informative Animated Character

Animation is the new thing! Short explainer clips are being used by all up and coming businesses to increase their outreach and penetrate into new markets.  But even if you don’t have the time or resources…

November 28, 2015

Data-Usage-Friendly Alternative by Facebook: Slideshow Ads

Emerging Markets are leading in responding to Video Ads on Facebook (Nigeria 45%, Kenya 37%, Saudi Arabia 35%). However, these markets ​mostly access Facebook via 2G connections making the act of buffering highly time consuming and a leading cause…

November 20, 2015