How important is Visual Hierarchy in Graphic Design

How important is Visual Hierarchy in Graphic Design?

Immensely! Visual hierarchy is the structure of content in a particular design. The final purpose of a design is to communicate ideas visually to a particular set of audience. When you’re working with diverse graphic elements…

February 25, 2016
Temperature Matters! Know more about Warm & Cool Colors

Warm Colors vs Cool Colors

Warm Colors are the ones that remind you of heat and warmth, like reds, yellows, oranges, etc. These colors tend to feel cozier, friendlier, and more cheerful. You can introduce more warm tones to a picture…

February 10, 2016
Do you need a Design Brief?

What do we mean by a Design Brief?

A Design Brief is a document that is provided by a party looking for design solutions to an agency or independent designer. This document is focused on the desired results of the design and not on…

January 9, 2016
Content Marketers, Do you really need an Editorial Calendar

What is an Editorial Calendar?

An editorial calendar is a road map for timely content generation, it provides you with a bird’s-eye-view of your content strategy. It helps define the kind of content to create, which topics to cover, which areas…

December 15, 2015
Virtual Reality the Next Big Thing

Is Virtual Reality the Next Big Thing?

Wiith Nokia taking the lead in Virtual reality with the recently launched VR Camera, which can be considered both as Brand rejuvenation idea or simple technological advancement, the debate of VR is back!    After Facebook…

December 4, 2015
Role of an Informative Animated Character

Role of an Informative Animated Character

Animation is the new thing! Short explainer clips are being used by all up and coming businesses to increase their outreach and penetrate into new markets.  But even if you don’t have the time or resources…

November 28, 2015

Data-Usage-Friendly Alternative by Facebook: Slideshow Ads

Emerging Markets are leading in responding to Video Ads on Facebook (Nigeria 45%, Kenya 37%, Saudi Arabia 35%). However, these markets ​mostly access Facebook via 2G connections making the act of buffering highly time consuming and a leading cause…

November 20, 2015

History of Fonts | Times New Roman

All the 90s internet fans have a strange affinity towards this particular font. While Comic Sans became loved for being fun & cool, Times New Roman advocated Professionalism and Seriousness.   TNR gets its name from…

November 11, 2015

Steps to Create a Sensational CTA Copy

We agree that holistic factors like Color, Size and Shape of the CTA button are important as they please the eye but the Copy that leads to the button plays its role too.  So, how can…

November 6, 2015

How to capitalize on Negative Space in Photography

White Space in Photography, more popular as Negative Space, is a concept that has been used in Art & Sculptures for many years now. As Per Contemporary definition, Negative Space is the region that surrounds the main subject (or…

October 31, 2015

How to Capitalise on Social Media for Product Launch

Launching your Product effectively is so much easier, thanks to Social Media! Different Social Media Channels cater to different industries. So how can you get the most of your Launch campaign through different channels? Facebook: Caters to…

October 21, 2015
Is Flat Design an Element of Futuristic UI

Is Flat Design an Element of Futuristic UI?

No, it in no way means your design is boring. But this is a great instance of going back to our Digital Roots, if we may!    Flat Design is a Web Interface that is making…

October 15, 2015