Role of an Informative Animated Character

Role of an Informative Animated Character

Animation is the new thing! Short explainer clips are being used by all up and coming businesses to increase their outreach and penetrate into new markets.  But even if you don’t have the time or resources…

November 28, 2015

Data-Usage-Friendly Alternative by Facebook: Slideshow Ads

Emerging Markets are leading in responding to Video Ads on Facebook (Nigeria 45%, Kenya 37%, Saudi Arabia 35%). However, these markets ​mostly access Facebook via 2G connections making the act of buffering highly time consuming and a leading cause…

November 20, 2015

History of Fonts | Times New Roman

All the 90s internet fans have a strange affinity towards this particular font. While Comic Sans became loved for being fun & cool, Times New Roman advocated Professionalism and Seriousness.   TNR gets its name from…

November 11, 2015

Steps to Create a Sensational CTA Copy

We agree that holistic factors like Color, Size and Shape of the CTA button are important as they please the eye but the Copy that leads to the button plays its role too.  So, how can…

November 6, 2015

How to capitalize on Negative Space in Photography

White Space in Photography, more popular as Negative Space, is a concept that has been used in Art & Sculptures for many years now. As Per Contemporary definition, Negative Space is the region that surrounds the main subject (or…

October 31, 2015

How to Capitalise on Social Media for Product Launch

Launching your Product effectively is so much easier, thanks to Social Media! Different Social Media Channels cater to different industries. So how can you get the most of your Launch campaign through different channels? Facebook: Caters to…

October 21, 2015
Is Flat Design an Element of Futuristic UI

Is Flat Design an Element of Futuristic UI?

No, it in no way means your design is boring. But this is a great instance of going back to our Digital Roots, if we may!    Flat Design is a Web Interface that is making…

October 15, 2015
WSC_Chipnote Prosumers

WHO ARE PROSUMERS ?

A Prosumer, short for Professional Consumer, is a more educated and aware consumer that may require more advanced features than standard consumers. But with the advent of Social Media, Prosumers now are “product and brand advocates.” Rather than…

October 7, 2015
Reclining Attention Span of the Virtual Audience

Reclining Attention Span of the Virtual Audience

Day-after recall test ? More Like the Hour-After Recall Test! Gen Y comprises of 70% of the virtual audience and 85% of them are ferociously active! Concepts like Day-After Recall test fail in the virtual and…

September 29, 2015

Why is Contextual Branding a New Age Technique?

During the initial days of Online advertising, the first advertiser chose where and when his ads will be displayed without considering the context of the webpage. This is similar to how newspaper advertisements work. That was…

September 24, 2015

What is Banner Blindness ?

Banner blindness is a phenomenon in web usability where visitors to a website subconsciously ignore banner-like information, even when banners contain information visitors are actively seeking. This is also called ad-blindness or banner noise. This term was…

September 15, 2015

Vector Images vs Raster Images

All Images existing on the faces of earth have only 2 basic unit cells: Pixels or Dots.  Vector Images have their Key element as Dots, hence they offer Infinite zoom without Blur. These can be re-sized without compromising quality and are…

September 8, 2015