Why is Contextual Branding a New Age Technique?

During the initial days of Online advertising, the first advertiser chose where and when his ads will be displayed without considering the context of the webpage. This is similar to how newspaper advertisements work. That was…

September 24, 2015

What is Banner Blindness ?

Banner blindness is a phenomenon in web usability where visitors to a website subconsciously ignore banner-like information, even when banners contain information visitors are actively seeking. This is also called ad-blindness or banner noise. This term was…

September 15, 2015

Vector Images vs Raster Images

All Images existing on the faces of earth have only 2 basic unit cells: Pixels or Dots.  Vector Images have their Key element as Dots, hence they offer Infinite zoom without Blur. These can be re-sized without compromising quality and are…

September 8, 2015

Co-Branding Strategy, boon or bane ?

Co-Branding is a product specific strategy. It is a marketing partnership between at least two different companies, and hence brands, of goods or services. Only a strategy that gives equal weightage to both brands without disturbing their individuality is a boon.  For…

September 3, 2015

What is an Interstitial Ad ?

These are advertisements which pop up between two content pages on the web. This is a form of interruption marketing where the consumer’s present flow is interrupted and her attention is distracted towards the Interstitial ad….

August 25, 2015
Marketing Automation

Why worry about Marketing Automation ?

Marketing automation is a broad platform which includes software platforms and technologies (like analytics) designed for marketing departments to help develop a lead generation strategy. It contains the basic tools you need to create a campaign…

August 18, 2015

Role of Context in Content

Content is a piece of information that exists for the purpose of being engaged with and shared. It includes blogs, videos, social media posts, photos, slideshows or podcasts. Content plays a very important role in a…

August 11, 2015

Why move to Inbound Marketing?

What does Inbound really means? Instead of the push technique used by Outbound marketing methods of buying ads & email lists and hopelessly waiting for leads, Inbound marketing uses the Pull technique which focuses on creating…

August 4, 2015

What is Above the Fold Placement ?

This is a website design term which is derived from the legacy of printed newspaper days. ‘Above the fold‘ describes the part of a web page that the visitor can see without scrolling down, and is…

July 29, 2015

What is Societal Marketing ?

This term was coined in 1972 but wasn’t used much up until recently​. It is a midway between doing business and giving back to the society. These campaigns focus not only on customer satisfaction but also…

July 21, 2015

What is Brand Loyalty?

Why are some consumers loyal to one brand of a particular product? It is mostly that brand’s perception in the market. A consumer perceives it as being a better product among the choices available. Brand loyalty…

July 14, 2015
What exactly is Creative Strategy

What exactly is Creative Strategy ?

Creative Strategy is a vague idea of what message is to be conveyed, to whom, and in what tone. It is this strategy that provides the path for copywriters and art directors to develop the final advertisement. A creative strategy statement is usually…

July 3, 2015