Marketing Automation

Why worry about Marketing Automation ?

Marketing automation is a broad platform which includes software platforms and technologies (like analytics) designed for marketing departments to help develop a lead generation strategy. It contains the basic tools you need to create a campaign…

August 18, 2015

Role of Context in Content

Content is a piece of information that exists for the purpose of being engaged with and shared. It includes blogs, videos, social media posts, photos, slideshows or podcasts. Content plays a very important role in a…

August 11, 2015

Why move to Inbound Marketing?

What does Inbound really means? Instead of the push technique used by Outbound marketing methods of buying ads & email lists and hopelessly waiting for leads, Inbound marketing uses the Pull technique which focuses on creating…

August 4, 2015

What is Above the Fold Placement ?

This is a website design term which is derived from the legacy of printed newspaper days. ‘Above the fold‘ describes the part of a web page that the visitor can see without scrolling down, and is…

July 29, 2015

What is Societal Marketing ?

This term was coined in 1972 but wasn’t used much up until recently​. It is a midway between doing business and giving back to the society. These campaigns focus not only on customer satisfaction but also…

July 21, 2015

What is Brand Loyalty?

Why are some consumers loyal to one brand of a particular product? It is mostly that brand’s perception in the market. A consumer perceives it as being a better product among the choices available. Brand loyalty…

July 14, 2015
What exactly is Creative Strategy

What exactly is Creative Strategy ?

Creative Strategy is a vague idea of what message is to be conveyed, to whom, and in what tone. It is this strategy that provides the path for copywriters and art directors to develop the final advertisement. A creative strategy statement is usually…

July 3, 2015

Target Market and Target Audience – Difference

Target market is a very broad distinction made on the basis of age or region. The Demographics for Target Market are easily differentiable. This term is used for major products and services. Target audience on the…

June 25, 2015

What is a Perceived Value of a Brand

Real value is how much it cost to produce the product. Perceived value is the cost the customers are made to believe the product is worth using extensive marketing techniques. Public opinion about the product and…

June 17, 2015

Static or Dynamic Website

A static website is as fixed as the switchboard nailed to your wall. Whereas the dynamic website is one of the updated gizmos you plug in everyday. No matter what you are looking for or what…

May 27, 2015
Copywriting Vs Content Writing

Copywriting Vs Content Writing

Copywriting, an advertising term in nutshell means a promotional copy which coaxes a reader to take an action or is intended to sell a product talking about the greatness of the brand. On the other hand,  Content…

May 23, 2015
What is HTML

What do you mean by HTML

A commonly used term in the online world, HTML is an acronym for HyperText Markup Language, which is basically a set of codes or markup symbols that are inserted within a file to be displayed on…

April 10, 2015