What is Societal Marketing ?

This term was coined in 1972 but wasn’t used much up until recently​. It is a midway between doing business and giving back to the society. These campaigns focus not only on customer satisfaction but also…

July 21, 2015

What is Brand Loyalty?

Why are some consumers loyal to one brand of a particular product? It is mostly that brand’s perception in the market. A consumer perceives it as being a better product among the choices available. Brand loyalty…

July 14, 2015
What exactly is Creative Strategy

What exactly is Creative Strategy ?

Creative Strategy is a vague idea of what message is to be conveyed, to whom, and in what tone. It is this strategy that provides the path for copywriters and art directors to develop the final advertisement. A creative strategy statement is usually…

July 3, 2015

Target Market and Target Audience – Difference

Target market is a very broad distinction made on the basis of age or region. The Demographics for Target Market are easily differentiable. This term is used for major products and services. Target audience on the…

June 25, 2015

What is a Perceived Value of a Brand

Real value is how much it cost to produce the product. Perceived value is the cost the customers are made to believe the product is worth using extensive marketing techniques. Public opinion about the product and…

June 17, 2015

Static or Dynamic Website

A static website is as fixed as the switchboard nailed to your wall. Whereas the dynamic website is one of the updated gizmos you plug in everyday. No matter what you are looking for or what…

May 27, 2015
Copywriting Vs Content Writing

Copywriting Vs Content Writing

Copywriting, an advertising term in nutshell means a promotional copy which coaxes a reader to take an action or is intended to sell a product talking about the greatness of the brand. On the other hand,  Content…

May 23, 2015
What is HTML

What do you mean by HTML

A commonly used term in the online world, HTML is an acronym for HyperText Markup Language, which is basically a set of codes or markup symbols that are inserted within a file to be displayed on…

April 10, 2015
WSC_Chipnote_aperture

What does an aperture in a camera lens do ?

While using a camera, adjusting the aperture is of huge importance. Aperture is basically a small set of blades in the lens, which controls the amount of light that enters a camera. The blades form an octagonal…

April 2, 2015
What is Typography

What is Typography

In the field of designing, Typography is a commonly used term. The approach through which the written word is arranged in an art form within a design is known as Typography. It consists of the display…

March 20, 2015
Why is Google Analytic used

Why is Google Analytic used ?

Google Analytic is the tracking tool used by most companies to evaluate their digital presence in terms of website visitors, followers and effectiveness of the sources of traffic. Available in a premium version, the tool is free…

March 9, 2015
What is a Landing Page

What is a Landing Page

A commonly used term in the digital world, a landing page is the port of entry to a website or a particular page of a website, where a visitor lands by clicking on an external or…

February 21, 2015