Comments or captions: The right place for your hashtags

Comments or Captions: The right place for your hashtags

Instagram has been constantly upgrading its algorithms leaving the brands scrambling to make their posts reach their customers. In this rush, the brands and business accounts struggle with this: Where should we place the hashtags? There…

July 10, 2018
New Twitter tools to combat trolls on the platform

New Twitter tools to combat trolls on the platform

Twitter has been grappling with troll and spam accounts for a long time. Its users demanded a better policy for reporting and deleting spam accounts which Twitter has finally delivered. The quick and efficient Twitter signing…

July 10, 2018
All you need to know about Instagram’s new IGTV App

All you need to know about Instagram’s new IGTV App

We can agree to the fact that Instagram’s existing 60 seconds video limit is not enough for any of us. To tackle the same and cater to the requirements of the young users, Instagram has unveiled…

June 25, 2018
Why is everyone watching food videos on social media?

Why is everyone watching food videos on social media?

Watching someone cook on video as if you are sitting in front of them is a different experience from watching a pair of hands cook from the viewer’s perspective. The many food videos circulating on the…

June 4, 2018
Facebook’s Mother’s Day Celebrations

Facebook’s Mother’s Day Celebrations

Facebook is known for adding creative reaction options on special occasions. But this Mother’s day, they outdid themselves! Facebook users are increasingly using the social media platform to thank their mothers and acknowledge the importance of…

June 4, 2018
What is the emoji slider on Instagram?

What is the emoji slider on Instagram?

As is with everything on Instagram, the social media giant has one-upped everyone with yet another update! This time, it is the polls feature on Instagram stories that have been given a fantastic makeover. Users can…

June 4, 2018
The Cambridge Analytica fiasco

The Cambridge Analytica fiasco

Facebook collects an incredible amount of data. Most users are quite surprised when they see the amount of data Facebook has on them, including their preferences, friends, and people they have unfriended. This data is often…

May 21, 2018
Top 2 graphic design trends for 2018

Top 2 graphic design trends for 2018

Graphic designing is a creative field that changes trends perhaps on a daily basis. So which two trends are topping the charts for this coming year? Bold, unusual and unique colors are becoming more and more…

May 21, 2018

Should you or should you not post about the trending topics on your social media business account?

As a brand, a question that is quite difficult to answer is whether to comment or not on the trending topics. The first thing to consider is relevance. Is the topic relevant to your brand? Can…

May 7, 2018

Small businesses and Instagram: The perfect relationship

Instagram has risen in popularity with small business owners. This dynamic rise has surprised many but it is not that hard to determine its reasons. It presents a cost-effective opportunity for small business owners to market…

May 7, 2018

The benefits of using Instagram for business

Practically, 90% of the brands in the world have an Instagram account. Most brands also have a substantial following. Using Instagram for business is a popular choice these days, but why? People respond better to the…

April 20, 2018

How to use Facebook ads to target users

Facebook advertising is a boon if used correctly. For beginners or those who have just realised the potential of FB ads, here is a handy guide. FB allows its users to create ad campaigns and target…

April 20, 2018