Instagram is changing the way marketers use Instagram to reach out to their customers or keep track of the brand’s engagement. Although not released to the general public, Instagram is testing its new feature that allows the users to follow hashtags and similarly follow a person or a brand at the moment.
Brands have a pot of gold in their hands. This feature, if rolled out to the general public, will help increase brand engagement levels. Customers will be able to follow the brand’s special hashtags as well as niche hashtags. Let’s see how effective this new feature will be.