Facebook advertising is a boon if used correctly. For beginners or those who have just realised the potential of FB ads, here is a handy guide.
FB allows its users to create ad campaigns and target a specific group of people. Most people use the Ad Manager to keep a track of their campaigns and customer engagement. You can actually choose the type of campaign you want to run based on your ultimate goal: Awareness, Conversion or Consideration. It is essential to have your graphics ready before you launch the campaign. Some amount of copy is also involved in the ads. Name your campaign, choose your metrics, and you are ready to go.