How to use popular Instagram Hashtags for Retail Businesses?

How to use popular Instagram Hashtags for Retail Businesses?

July 11, 2016

In this era of rapidly growing technological advancement, smart phones have become the connecting link between home and the marketplace. E-commerce has taken over the real market and various trends have emerged promoting the new and glossy youth centric trends.
Instagram is a subtle, easy and cool social media channel, with the greatest youth engagement. If applied in an apt and effective style, it can be a source of high brand reach and popularity. It’s an image oriented platform where new talents can be discovered and new ideas, developed. Hashtags are the effective tools in this form of communication. A new Brand identity and Brand awareness can be created through the proper use of hashtags. Unlike the audience of Facebook, Instagram users are more inclined towards brands and even the reach factor is high due to the presence of less Business competitors.

Some popular Instagram hashtags for Businesses are given below:
Engagement Purposes:
#QuoteOfTheDay, #qotd, #InstaQuote, #VideoOfTheDay, #votd, #InstaCool, #FollowFriday, #tbt, #ThrowBackThursday, #TipOfTheDay, #totd, #NewLook, #classy, #fashion, #DidYouKnow, #FitFood, #WhoAmI, #QuestionOfTheDay, #QuizTime, #cute #FreshLook. #TakeAPick, #GuessWho, #quiz, #FunTime, #FillInTheBlank
Commercial Purposes:
#ProductOfTheDay, #potd #style, #FashionAddict, #ShoppingAddict, #MustHave, #MustBuy, #MustWear, #ShoppingTime, #JustWearIt, #ShowOff, #SeizeTheDay, #DressedUp, #accessories, #glam, #stylist, #ambiance, #elegance, #BestOfTheDay, #igdaily, #InstaMood, #InstaFashion, #FreshArrivals, #fresh, #shopping, #swag, #amazing, #follow, #like4like, #NoFilter, #follow4follow, #FollowForFollow, #TweeGram
Marketing Purposes:
#social, #SocialMedia, #marketing, #tech, #sales, #ContestAlert, #ComingSoon, #GiveAway, #discount, #deal, #success, #RainingOffers, #AnswerAndWin, #StayTuned #LaunchingSoon, #ComingSoon, #reminder, #3Days2Go, #2Days2Go, #tomorrow, #today, #launched, #awesome #latest
Contest Hashtags:
Hashtags around the occasion-specific campaigns and contests provide a good leverage and shout-out to budding Brands as well as the highly renowned ones. #contestalert is an effective hashtag that targets the contest freak audience, boosting the reach.
IG, popular acronym for Instagram, is an image-driven platform and for business purposes, specific hashtags highlighting the unique products are effective to find new customers.
When using IG for Business, some points are worth considering:
• Avoid posting a number of pictures simultaneously as it’s considered poor IG etiquette.
• Following other business retailers is a good step to track one’s own progress and expand brand visibility by following other accounts.
• Create a virtual shop-at-a-glance experience by regularly sharing #NewProducts, #PopularCorner
• The timing of posts can be altered to keep a check on humdrum scheduling patterns.
• The mantra of ‘what’s seen is sold’ works best for IG. So keep in mind the visual appeal of the post and keep the content engaging.
• Fresh is always in demand. Keep your content new and unique to avoid your brand the vulnerability of getting lost in crowd.
• Quality V/S Quantity: keep your focus on quality, quantity will take care of itself!
Certainly, IG will be the next shopping hub and a site of marketing grandeur in the coming future. The hashtag revolution will definitely touch the social, cultural and psychological surface of things and will gradually bring the whole world within the grasp of one’s hand. The photo-sharing trends will constantly get multiplied and prove that ‘Seeing is Believing’.


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