Animation is the new thing! Short explainer clips are being used by all up and coming businesses to increase their outreach and penetrate into new markets.
But even if you don’t have the time or resources to create a film, you can always have an animated character (or Mascot) which depicts your brand in a holistic fashion.
In addition to being cute, an animated character plays the following roles in your branding strategy:
- It is your Ideal Brand Representative.
- With proper expression list, it can be used in limitless design aspects.
- It has an advantage of a Low Production Cost, you just require one dedicated and passionate artist!
- Characters are Timeless and Dynamic! Customize according to use and occasion!
- It brings a humane touch to your brand and is a great way to engage with your audience.
- A character always leaves an impact, hence it has a high recall value.
So if you aim at establishing a long-term imprint on your probable customers, an animated character is a great start!
What are your views on animation? Share with us!