The role of graphic designing

May 20, 2014

Do you want to announce or offer something, amuse or convince somebody, demonstrate an entangled framework or demonstrate a procedure? I am sure that you have heard the term “graphic design” before, but what does it really mean for you and your business – and even for your daily existence?  Every day we are bombarded with messages. Messages to buy this, try that, or explain complicated things. As a business trying to convince (potential) customers that your service is of worth to them, I am sure you have considered what your message is to the world.

Now, how do you go about conveying that message? Is simply telling your story enough? Is word-of-mouth powerful enough to convince a customer to take the plunge? Verbal communication can be effective, but if you use any visual based medium at all – a video, poster, magazine ad, letter, business card, brochure (and the list goes on); you are using graphic design as a powerful form of communication.

Graphic design is a part of all of our daily lives. From small things like gum wrappers to huge things like billboards to the very clothes you’re wearing. Behind the smallest things in our life lies a designer, deciding how they would like that product or idea to be presented to you.

Design is important for a business. From your logo to your website, your brand is the first thing that your potential customer will see. Your website is part of your “brand” and is usually the first impression that a prospective client, fan has of you and your brand.  Thus, a properly designed website must go beyond coding, beyond the friend of a friend who says they develop websites, or the one person operations that hangs a “design shingle” on their front porch.

Graphic design must play a fundamental part of any web design. It not only is the creative spirit of your site but is critical to the overall branding strategy of a product, business or recording artist. Graphic Design encompasses everything from back ground images, banners and button controls to color scheme, text style, and graphics.

An ideal graphic design can give a huge boost to your website by increasing its visual appeal, professionalism, brand value and usability.

Being a designer in India is an achievement in itself! Unlike western countries where designers specialize in either vector art or graphic content design for web – here in India companies look for an all-rounder. Often an Indian designer is skilled in photography, imagery, colors, textures, patterns, graphics, animations etc.

Graphic designers are required in various industries like Advertisement industry, Print Industry, Web designing industry etc. New designers must be aware of tools such as Photoshop, Corel Draw, Illustrator, Fireworks and many more.

Graphic design can use image-based designs involving photos, illustrations, logos and symbols, type-based designs, or a combination of both techniques. These designs can include various combinations of the following elements.

Lines: Straight, curved, wavy, thick, thin – when it comes to lines, the possibilities are limitless. Lines allow designers to divide a space or separate content in a layout.

Shapes: Shapes offer a variety of ways to fill spaces creatively, to support text and other forms of content, and to balance a design.

Color: Color, or the absence of color, is an important element of any design. With a solid understanding of color theory, designers can amazingly influence a design and a brand, seamlessly integrating color boldly or with brilliant subtlety.

Type:  Type can transform a message from mere text to a work of art. Different fonts, combined with customized alignments, spacing, size, and color, can add power to the point you are communicating to the world.

Texture: Even a smooth and glossy advertisement can seem tangible with texture. It gives a sense of a tactile surface through its visual appearance and adds a sense of depth, enhanced by selection of appropriate paper and material.


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