It’s a common knowledge that Instagram has now been taken over by Facebook. Cross- posting of posts and stories makes easy and efficient to use both the platforms. However, up until now, both the platforms had their own models for businesses. The move to ‘now make it easier for business owners’ to use both the platforms has been widely lauded. Facebook admins will now be able to see Instagram direct messages in their inbox and reply to them from the Facebook inbox. Business owners will be able to manage their brand’s message and communication in a better manner with a unified approach.