Canvas Ads are a recently introduced ad experience for Facebook users. Previous to this new technique, when a person used to click on an ad in their News Feed, they were directed to mobile websites that often took a long time to load, thus causing the user to exit the website. With Canvas Ads, this can be avoided. Through this, when a person clicks on an ad, he/she will be directed to a fast-loading, full-screen experience where they can browse through an assorted collection of products and can further proceed to the retailer’s website if they are interested.
This hugely benefits the user’s shopping experience. Canvas Ads help businesses drive any advertising objective, from brand building to driving sales. With Canvas Ads, businesses can showcase their products more effectively. Businesses can put forth their brand stories in the most efficient way and promote their products on mobile. It gives them a fully customizable digital space which helps them achieve their advertising goals.