Why are some consumers loyal to one brand of a particular product? It is mostly that brand’s perception in the market. A consumer perceives it as being a better product among the choices available. Brand loyalty is important because companies with brand-loyal consumers don’t have to spend as much money on marketing the product which permits the company to either retain the earnings or to invest them elsewhere.
Now after generating brand loyalty, the main task is retaining it. All activities done to retain the brand loyalty come under Brand Loyalty Management. Timely Campaigns with just the right amount of engagement on social media fronts is one major medium to retain your brand loyalty these days.