Watching someone cook on video as if you are sitting in front of them is a different experience from watching a pair of hands cook from the viewer’s perspective. The many food videos circulating on the Internet do just that. It makes the viewer feel as if they are chopping the vegetables, mixing the batter and what not.
The rise in the popularity of these food videos can be attributed to the fact that viewers feel a part of the process. Also, these recipe videos are created keeping in mind that the maximum number of viewers are amateur cooks. The appeal in such videos lies in the fact that the recipes are achievable! The fun background music, the quick recipes and the delicious end result all make these videos some of the most popular on social media today.