Much like a person’s name and surname, a company’s company name and domain name are extremely important. It is important to have a domain name that is similar to your company’s name or close to it. In today’s market, popular domain names are usually snatched up quickly and sold off at a higher price to companies. Still not convinced? Here are a few reasons why having the right domain name for your company is important.
Better market value
A domain name that is short and easy to remember is a good choice. This makes it easy for customers to type in the address bar and it also makes it easier for search engines to locate you. A great domain name is like having a prime real estate, just online. A good location gives your brand market value offline and a great domain name gives you better market value online.
A good domain name offers the additional advantage of visibility. As we mentioned, a good domain name should be short and to the point. Also, the more unique the domain name, the better the chance that people will remember it. But nothing too complicated, because you don’t want them to get confused.
Online and offline credibility
Professional credibility is a high virtue in the business world. To establish your company’s online credibility and come across as professional and convey your expertise, the right domain name is an absolute must. A premium domain name also sends across the message that your company is a legitimate business. A premium domain name can give you credibility both online and offline.
Protect your brand name
This might seem like a trivial thing but a good domain name is important to protect your brand name and brand value. For starters, you don’t want a competitor with the domain name that is best suited for your company. You also don’t want someone from the public to have a domain name similar to your brand but with a business that is nothing close to yours. This sends the wrong message to customers online. It is vital to buy your domain name as soon as possible.
A premium domain name is an investment, we agree. However, the investment is worth it in the long run. When you have a domain name that matches your brand name and brand image, you are establishing yourself as a good, trustworthy business.
Better ranking in searches
Online advertising is a game of keywords. And if your domain name has essential keywords that match your brand and your product, you will get better traffic since your website will show up higher in search rankings. You can supplement a premium domain name with high-quality content and you are all set to receive incredible traffic from search engines.
A domain name might be expensive and a little outside your budget. However, in the long run, the premium domain name will benefit you and your business immensely. So start searching and make sure you grab your domain name before someone else does.